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Geerlings Named Senior VP/GM for Prescriptives

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By: TOM BRANNA

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Caroline Geerlings has been named senior vice president, general manager, Prescriptives Worldwide, effective Nov. 26, reporting to John Demsey, group president, The Estée Lauder Companies.  Ms. Geerlings was most recently the senior vice president, global marketing, MAC Cosmetics. Ms. Geerlings began her career in cosmetics at Prescriptives International, eventually becoming vice president, marketing, in 1988. At this position, she oversaw the launch of the brand in key international markets ...

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